JDE Group

JDE GroupFour ventures, one group, based in Thailand

We bring together Scent Up (Scent marketing), Nex4r (AI and software R&D), 3° Esports (Gaming and esports) and LÜMA Sensory (Sensory media). Each serves its own market; together they cover what people smell, see, play and automate.

Explore the ventures Partner with JDE

One group, four markets

JDE Group is the public name of JDE Business Solutions (Thailand) Co., Ltd.. It is not one company doing everything: it is four focused ventures that share a perspective and look for the places their work connects.

4
ventures in the portfolio
4
industries: scent, AI, esports, media
6
ways two ventures can combine
TH
registered and operating in Thailand

Scent Up

Spaces people remember by scentScent marketing

Scent Up provides scent marketing and fragrance solutions that help businesses shape how their spaces feel and how they are remembered.

  • Signature scents
  • HVAC scent diffusion
  • Commercial scenting
  • Fragrance products
About Scent Up scentuparomamarketing.com (opens in a new tab)

Nex4r

Research in AI, automation and softwareAI & software R&D

Nex4r focuses on research and development in artificial intelligence, automation and software, including digital marketing and trading technology.

  • AI agents
  • Automation
  • Software development
  • Digital marketing technology
  • Trading technology R&D
About Nex4r nex4r.com (opens in a new tab)

3° Esports

Communities built on competitive playGaming & esports

3° Esports brings players and audiences together through gaming communities, competitive gaming initiatives, collaborations and events.

  • Gaming community
  • Competitive gaming initiatives
  • Collaborations
  • Events
About 3° Esports

LÜMA Sensory

Digital media you can see and smellSensory media

LÜMA Sensory combines digital signage and digital standees with visual media and scent-integrated experiential marketing.

  • Digital signage
  • Digital standees
  • Visual media
  • Scent-integrated experiential marketing
About LÜMA Sensory

Where the ventures meet

Each venture runs its own business. The group’s value is in the overlaps. Pick any two to see where they could work together.

Multi-sensory environments

Scent Up and LÜMA Sensory

Scent design and digital visual media planned together for retail, hospitality and event spaces, so what visitors see and what they smell tell one story.

Discuss this combination

Intelligent media and operations

Nex4r and LÜMA Sensory

Automation and software that schedule, manage and measure the content running on digital signage and standees.

Discuss this combination

Screens for live play

3° Esports and LÜMA Sensory

Gaming events as a setting for digital standees, visual media and experiential formats in front of an engaged audience.

Discuss this combination

Event atmospheres

Scent Up and 3° Esports

Gaming events and community spaces where scent can be explored as part of the experience, not only the décor.

Discuss this combination

Technology for communities

Nex4r and 3° Esports

AI agents and automation applied to community engagement and the digital marketing around competitive gaming.

Discuss this combination

Automated scenting

Scent Up and Nex4r

Software and automation that could help schedule and manage scent programmes across many commercial sites.

Discuss this combination

How the group works

  1. PerspectiveVentures in different industries see customers, technology and experiences differently. The group keeps those views in one room.
  2. PracticeNew ideas are pursued where they solve a real business problem or make an experience better, not for their own sake.
  3. PartnershipWe collaborate across our brands and with outside partners where it creates value for everyone involved.

Work with JDE

Four ways in. Every inquiry reaches the group team, who route it to the right venture.

Questions about JDE Group

What is JDE Group?

JDE Group is a business group based in Thailand. It brings together four ventures in different industries: Scent Up (scent marketing), Nex4r (artificial intelligence, automation and software R&D), 3° Esports (gaming communities and esports) and LÜMA Sensory (digital signage and sensory media).

Is JDE Group the same company as JDE Business Solutions (Thailand) Co., Ltd.?

Yes. JDE Group is the public name of JDE Business Solutions (Thailand) Co., Ltd.

Which businesses are part of JDE Group?

Four ventures: Scent Up, Nex4r, 3° Esports and LÜMA Sensory. Each serves its own market with its own team and expertise, and the group looks for places where their capabilities complement each other.

How can my company work with JDE Group?

Send an inquiry through the contact form and choose the category that fits: corporate client, strategic partnership, distribution partnership, investor relations, media or general. The team routes it to the right person or venture.

Does JDE Group accept investment?

JDE Group welcomes introductory conversations with investors and strategic partners. Nothing on this website is an offer of securities, and the website gives no financial projections or valuations.

Can I contact one venture directly?

Yes. Scent Up and Nex4r have their own websites, and the JDE Group contact form lets you pick the venture your inquiry is about.

Let’s talk

Tell us what you are working on, and we will connect you with the right venture.

Start a conversation