JDE Business Solutions (Thailand) Co., Ltd.
JDE Group brings together business ventures across scent marketing, artificial intelligence, esports, and sensory media, connecting distinct capabilities with opportunities for collaboration and growth.
About JDE Group
JDE Group is the public name of JDE Business Solutions (Thailand) Co., Ltd., a business group that brings together ventures operating in distinct industries.
Each brand in the portfolio has its own focus, audience and expertise — from scent marketing and fragrance solutions to artificial intelligence research, competitive gaming communities and sensory media.
Operating as a group allows these ventures to share perspective and to explore where their capabilities may complement one another, while each continues to serve its own market.
Ventures in different industries bring different viewpoints to how customers, technology and experiences are evolving.
New ideas are pursued where they can solve a real business problem or create a better experience.
We look for collaboration — across our brands and with outside partners — where it creates value for everyone involved.
Our Brands
Four ventures, each with its own specialism, brought together within the JDE Group portfolio.
Scent marketing
Scent Up provides scent marketing and fragrance solutions that help businesses shape how their spaces feel and how they are remembered.
Technology research & development
Nex4r focuses on research and development in artificial intelligence, automation and software, including digital marketing and trading technology.
Gaming & esports
3° Esports brings players and audiences together through gaming communities, competitive gaming initiatives, collaborations and events.
Sensory media
LÜMA Sensory combines digital signage and digital standees with visual media and scent-integrated experiential marketing.
Ecosystem
Our brands work in different markets, yet several of their capabilities are complementary. These are areas we see potential to explore together — not a description of completed joint projects.
Scent design and diffusion for physical environments.
AI, automation and software capabilities.
Engaged gaming communities and event formats.
Digital signage and multi-sensory media formats.
Scent design and digital visual media could be considered together when planning retail, hospitality or event spaces.
Automation and software expertise may support how digital signage content is scheduled, managed and measured.
Gaming events and communities offer settings where experiential and sensory formats could be explored.
AI agents and automation have potential applications for community engagement and digital marketing.
Growth & Investor Relations
We welcome introductory conversations with investors and strategic partners who share an interest in building businesses for the long term.
A group of ventures across scent marketing, artificial intelligence, esports and sensory media, each with its own market focus.
Explore the portfolioWe are exploring how our brands can develop individually and where their capabilities may complement each other.
View the ecosystemOrganizations interested in collaboration can start a conversation about strategic partnership.
Discuss a partnershipProspective investors can request an introductory conversation with JDE Group.
Make an investor inquiryLeadership
The people guiding JDE Group and its ventures.
Leadership profiles will be published here once they have been confirmed.
Partnerships
Whether you are a business customer, a potential collaborator or an investor, we would like to understand what you are looking for.
Organizations looking for scent marketing, technology, community or sensory media services from our brands.
Talk to us as a clientCompanies interested in collaboration, co-development or joint initiatives with JDE Group or its brands.
Propose a partnershipBusinesses interested in distributing or reselling products and solutions from our portfolio.
Discuss distributionInvestors who would like an introductory conversation about JDE Group.
Start an investor conversationContact
Tell us a little about yourself and what you would like to discuss. Your message goes directly to the JDE Group team.
Investor inquiries are introductory only. This form is not a securities subscription, and please do not send financial statements, identity documents or payment details.