# JDE Group

> JDE Group is a Thai business group that brings together four ventures: Scent Up (scent marketing), Nex4r (AI and software R&D), 3° Esports (gaming and esports) and LÜMA Sensory (sensory digital media).

JDE Group is the public name of JDE Business Solutions (Thailand) Co., Ltd., registered in Thailand. Website: https://jde.co.th

## Ventures

- [Scent Up](https://jde.co.th/ventures/scent-up): Scent marketing. Scent Up provides scent marketing and fragrance solutions that help businesses shape how their spaces feel and how they are remembered. Focus: Signature scents, HVAC scent diffusion, Commercial scenting, Fragrance products. Website: https://scentuparomamarketing.com
- [Nex4r](https://jde.co.th/ventures/nex4r): AI & software R&D. Nex4r focuses on research and development in artificial intelligence, automation and software, including digital marketing and trading technology. Focus: AI agents, Automation, Software development, Digital marketing technology, Trading technology R&D. Website: https://nex4r.com
- [3° Esports](https://jde.co.th/ventures/3-degrees-esports): Gaming & esports. 3° Esports brings players and audiences together through gaming communities, competitive gaming initiatives, collaborations and events. Focus: Gaming community, Competitive gaming initiatives, Collaborations, Events.
- [LÜMA Sensory](https://jde.co.th/ventures/luma-sensory): Sensory media. LÜMA Sensory combines digital signage and digital standees with visual media and scent-integrated experiential marketing. Focus: Digital signage, Digital standees, Visual media, Scent-integrated experiential marketing.

## Where the ventures connect

- Scent Up + LÜMA Sensory: Multi-sensory environments. Scent design and digital visual media planned together for retail, hospitality and event spaces, so what visitors see and what they smell tell one story.
- Nex4r + LÜMA Sensory: Intelligent media and operations. Automation and software that schedule, manage and measure the content running on digital signage and standees.
- 3° Esports + LÜMA Sensory: Screens for live play. Gaming events as a setting for digital standees, visual media and experiential formats in front of an engaged audience.
- Scent Up + 3° Esports: Event atmospheres. Gaming events and community spaces where scent can be explored as part of the experience, not only the décor.
- Nex4r + 3° Esports: Technology for communities. AI agents and automation applied to community engagement and the digital marketing around competitive gaming.
- Scent Up + Nex4r: Automated scenting. Software and automation that could help schedule and manage scent programmes across many commercial sites.

## Working with JDE Group

- Corporate clients: Organisations looking for scent marketing, technology, community or sensory media services from our ventures.
- Strategic partners: Companies interested in collaboration, co-development or joint initiatives with JDE Group or one of its ventures.
- Distribution partners: Businesses interested in distributing or reselling products and solutions from the portfolio.
- Investors: Investors who would like an introductory conversation about JDE Group.
- Contact: https://jde.co.th/contact (inquiry form; choose a category and, optionally, a venture)

## Frequently asked questions

### What is JDE Group?

JDE Group is a business group based in Thailand. It brings together four ventures in different industries: Scent Up (scent marketing), Nex4r (artificial intelligence, automation and software R&D), 3° Esports (gaming communities and esports) and LÜMA Sensory (digital signage and sensory media).

### Is JDE Group the same company as JDE Business Solutions (Thailand) Co., Ltd.?

Yes. JDE Group is the public name of JDE Business Solutions (Thailand) Co., Ltd.

### Which businesses are part of JDE Group?

Four ventures: Scent Up, Nex4r, 3° Esports and LÜMA Sensory. Each serves its own market with its own team and expertise, and the group looks for places where their capabilities complement each other.

### How can my company work with JDE Group?

Send an inquiry through the contact form and choose the category that fits: corporate client, strategic partnership, distribution partnership, investor relations, media or general. The team routes it to the right person or venture.

### Does JDE Group accept investment?

JDE Group welcomes introductory conversations with investors and strategic partners. Nothing on this website is an offer of securities, and the website gives no financial projections or valuations.

### Can I contact one venture directly?

Yes. Scent Up and Nex4r have their own websites, and the JDE Group contact form lets you pick the venture your inquiry is about.

## Pages

- [Home](https://jde.co.th/)
- [Ventures](https://jde.co.th/ventures)
- [About](https://jde.co.th/about)
- [Partnerships](https://jde.co.th/partnerships)
- [Investors](https://jde.co.th/investors): introductory conversations only; nothing on the site is an offer of securities.
- [Contact](https://jde.co.th/contact)
- [Privacy notice](https://jde.co.th/privacy)